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Pat Romanski

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News Item

Social Media Analytics That Understands Meaning

Automatically Listen, Understand, and Act on Social Sentiment

Autonomy Corporation announced Autonomy Interwoven Social Media Analysis, a new offering that allows businesses to convert the dynamic conversations taking place on social networks into actionable business opportunities. Autonomy Interwoven's web content management (WCM) solution leverages the unique capabilities of Autonomy's Intelligent Data Operating Layer (IDOL) to provide a powerful solution for profiting from social media. Social Media Analysis is the only solution that automatically listens to social media content, analyzes the dialogue to understand sentiment, and enables marketers to instantly act on the insights to protect their brand and drive revenue growth.

Every day, the social web continues to increase in size and influence with consumers. Social network sites like Facebook, Twitter, and YouTube represent an ever-expanding forum for expressing sentiment, preferences, and trends, and play a key role in shaping consumer behavior. At the same time, marketers are grappling with how to harness the chaotic and constantly shape-shifting nature of the web, as traditional analytics and monitoring solutions are ill-equipped to access and understand the unstructured information that lives on social networks.

Traditional keyword spotting solutions fail to truly understand the rich meaning and conceptual patterns within user generated content. The challenge of understanding this type of information is more pronounced, as the language is more conversational, rife with familiar expressions, slang, and varying emotional undertones (e.g. sarcasm, excitement, disappointment), and stated so briefly that context is difficult to discern.

Autonomy Interwoven is uniquely positioned to help marketers overcome these challenges. The same powerful Meaning Based Computing technology that is used by the world's largest corporations and government institutions can now be applied to help marketers listen, understand, and act on social media insight. Autonomy's IDOL provides proven clustering, pattern matching techniques, and probabilistic modeling that treat words as symbols of meaning rather than simple data points, yielding a much richer and contextual set of data for marketers to act upon. Additionally, Autonomy Interwoven's web content management (WCM) solution provides powerful capabilities for engaging customers in a dialogue and enables marketers to instantly act upon the meaning and insights gathered by IDOL, to deliver compelling, targeted offers to consumers on the web.

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