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Pat Romanski

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iPhone Apps: News Item

Mobile Social Networking Arrives on the iPhone

GyPSii location aware mobile social networking application has found a new home: on Apple’s iPhone

The award-winning GyPSii location aware mobile social networking application has found a new home: on Apple’s iPhone application store.

From today, iPhone owners can download GyPSii directly from the popular iPhone App store and immediately start creating and sharing “geotagged” content in real time with friends, family, and the growing global community of GyPSii members. The places and experiences users create then become true Internet-searchable destinations, available for friends and communities to share and comment on, not only in GyPSii, but also across other social media such as Facebook and Twitter.

GyPSii delivers an all-in-one mobile social networking experience. It allows people to instantly capture and share what they are actually doing, building a multi-media virtual diary on their world – the places they have been and the things that they have done.

From America to China, and across Western Europe, the GyPSii community offers a global snapshot of local events and activities, where users can share what they are doing, where they are, and what they recommend with as few or many people as they desire.

Developed by GeoSentric Oyj (NASDAQ OMX: GEO1V), GyPSii is the only Social Network created solely to cater for today’s mobile lifestyle and a generation of people who want to be socially networked on the move. Whether on holiday, at a family event or on a night out with friends, GyPSii makes it easy for people to share what they are doing, at the touch of a button.

Utilising the iPhone’s built-in location technologies, GyPSii empowers people to share their experiences in real time, tagging their location with related images, comments, status and information.

What’s more, GyPSii members can create, connect and share their social networking information and status with Facebook friends, Twitter followers and the wider GyPSii community - all from within the easy-to-use GyPSii Connect™ technology platform.

Launching GyPSii into the Apple store, Chairman Dan Harple said: “GyPSii and the iPhone is the perfect partnership for user experiences. GyPSii is the only mobile application totally designed to record a users life in real-time, to tell their life story, and help people explore their world using the one device that is with them at all times – the mobile phone.

“With GyPSii, people can share what they are doing or planning with their community of friends and followers, and comment on it instantly without having to wait until they’re next at their PC. We expect iPhone users to quickly become GyPSii fans and use the application to stay connected to their communities, no matter what network or devices they use.”

The GyPSii application is already available on a wide range of devices from companies including Samsung, Nokia, LG, and Blackberry SmartPhones and users of those devices can download it directly at www.gypsii.com/m

“The launch of our iPhone app, also marks the launch of our next generation of user experience (UX),” explains Shane Lennon, SVP Product Management and Marketing at GyPSii. “iPhone has blazed the trail for how mobile phones are being used today. Our next generation UX has been created after close study of how people want to create content, share it and connect with others while on the move.”

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