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News Item

Sendmail Says “Email Far From Dead”

2010 predictions include change sin bulk email delivery and increased adoption of cloud services

Email Archiving Journal

Sendmail, Inc. announced that despite claims that social networks are dominating person-to-person communications, enterprise email continues to remain a business-critical capability, and the dominate messaging tool used by enterprises throughout the world for secure, business communications.

According to a recent study conducted by Osterman Research, “email is considered important by 97.6% of individuals in larger organizations in the course of doing their work, and 99.2% anticipate email will be this important to them in 2010.” Additionally, the report shows that 45% of individuals in the workplace report that their email use is greater now than it was a year ago.”

“Email is far from dead,” claims Donald Massaro, CEO of Sendmail, Inc. “While the recent rise in alternative communication methods and social networking services like Facebook and Twitter are indeed changing the way people communicate, virtually. Enterprise email today is deeply woven into the standard business infrastructure, and used countless times a day to carry out all aspects of business operations. Above and beyond personal communications between employees, enterprise email today is used ‘behind the scenes’ for everything from business processes, billing and statement delivery to CRM, marketing and other important ERP functions. Given the prevalence of email today and the important function it serves in daily business operations, its proliferation in the enterprise will surely continue.”

From email's inception nearly 30 years ago, with Sendmail as the pioneer, email has seen many evolutions. With email remaining the primary business communication media for the foreseeable future, Sendmail sees much of the focus in the next year will be devoted to security and efficiency. In 2010, Sendmail predicts the following trends will be realized:

DLP in EMEA & US

  • With much of the new privacy regulations coming into effect throughout Europe, we see a stronger demand for data loss prevention continuing through 2010 as many organizations, both in the US and EMEA, further develop their DLP strategy and solution architecture to increase security.

Cloud Computing

  • 2010 will continue to show trends of IT cost reductions which will, among other things, drive increased demand for cloud services. As cloud providers continue to invest in security and provide additional services such as private clouds, adoption of cloud services will start to increase among the large enterprise market.

Outbound Bulk Email Delivery for Marketing Campaigns & More

  • Another byproduct of cost reductions witnessed in 2009 was a trend toward bringing certain email services in-house, such as bulk email delivery used for marketing campaigns, customer communications, statement/billing delivery and more. Solutions and messaging platforms that can offer this as an add-on application for organizations to leverage their existing infrastructure and investment will be best positioned to meet the goals and requirements here.

Virtualization

  • The adoption of virtualization has grown significantly in 2009, and will continue through 2010. Failover/Disaster-Recovery and server consolidation continue to drive the need, while improvements to security and operational aspects within virtualizations have removed many of the previous hurdles, leading to greater adoption in both the SMB and large enterprise markets.

Encryption

  • Driven by regulatory requirements and stronger corporate security policies, the need to provide confidentiality of sensitive information being exchanged even between authorized parties is increasing, and driving demand for secure messaging solutions. Offering an automated policy-driven architecture to enforce encryption based on security policy will prove to be the critical element in this solution, where organizations are looking to reduce the dependence on the end-user for determining what should be encrypted.

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