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News Item

Widgets, Apps and Social Media as TV 2.0

Will Social Media interactivity bring value for TV users? Can social interaction via the TV generate operator revenues?

Web 2.0 Journal

The Social TV Forum Europe is the 2nd event in the Social TV Series. The event will be held at the Olympia in West London on the 16th March and is part of the Social TV Series.

The Social TV Forum Europe will address the latest in social TV applications & widgets, the launching of new services and its role in building new revenue streams for platform providers and broadcasters. Will Social Media interactivity bring value for TV users? Can social interaction via the TV generate operator revenues? Social TV, defining next generation TV services? Importantly, will TV go the way of the iPhone?

Leading platform and broadcast speakers already confirmed for the event are:

  • Ian Kegel, Head of Future Content Group, BT UK
  • Rahul Chakkara, Controller of TV Platforms, BBC
  • Damien Byrne, Head of Entertainment, T Mobile
  • Nicolas Bry, Senior VP at Orange Vallée, France Telecom
  • Nog Sawdon, Head of Interactive, GMTV
  • Robert Marsh, VP, Interactive & Telephony, Freemantle Media
  • Pasa Mustafa, Head of Digital Studios, Endemol
  • Nicoletta Iacobacci, Head of Interactive TV, EBU/UER
  • Kevin Baughan, Head Technical Strategy, Virgin Media

TV is starting to reach out to new platforms and technologies that they haven’t previously looked at. Many future TV programs will have a built in ‘social component’ and platforms are now starting to look at how they connect their content with Twitter, Facebook, MySpace and many other potential partners” commented Ian Johnson, MD Six Degrees Events. “ The Social TV series of events will help connect platform operators and broadcasters with the social media sector as each social TV event is co-located with the social media world forum shows.”

The Social TV Series allows companies based within the TV 2.0, and Connected TV services environment a space to show their latest products and keep up to date with all the latest developments from social media companies, STB and television manufacturers, conditional access, telecommunications companies and broadcasters.

The Social TV Forum will be held in conjunction with the Social Media World Forum 2010. This is a leading social media event that brings together all facets of industry connected to social media featuring four conference streams, Social Media, Mobile Social Media, Enterprise Social Media and Social TV. These are based around a central exhibition.

Future Social TV events are being help in New York in June, and Singapore in September.

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