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Pat Romanski

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News Item

Oracle CRM On Demand Users Can Now Increase Productivity

Kadient announces the integration of its sales Playbooks with popular CRM system

CRM on Ulitzer

Kadient announced that sales teams who use Oracle CRM On Demand can now benefit from Kadient's embedded Sales Playbooks. Kadient now fully integrates with the popular CRM platform, enabling salespeople who use Oracle to have access to situation-specific sales playbooks that provide the content, coaching and tools proven to move deals through the pipeline.

Kadient added Sales Playbooks to their sales enablement suite in early 2009 as an application for Salesforce.com users. Since their release, multiple companies have embraced Sales Playbooks as a time-saver and a highly effective way to drive repeatability across a sales organization.

Companies are using Kadient's Sales Playbooks to increase productivity and drive key 2010 growth initiatives including:

  • Getting new reps productive more quickly
  • Achieving greater success with cross and up sell campaigns
  • Shortening the time to revenue for new product launches
  • Decreasing the length of the sales cycle

"Integrating with Oracle CRM On Demand is an exciting milestone for Kadient that extends our ability to impact productivity in sales organizations. With this addition, Kadient is now a cross-platform solution, embracing the top two CRM systems in the market today. Our goal is to become the workbench that salespeople rely on to close more business," said Brian Zanghi, CEO of Kadient.

With Kadient's full integration with Oracle CRM On Demand, embedded Sales Playbooks are recommended based on data within the system, such as industry, revenue, or product, giving reps quick and easy access to the best knowledge available for the deals they are working.

When sales reps use Sales Playbooks, valuable data is recorded and accessed through Oracle CRM On Demand's reporting platform. Sales Playbook and CRM data is combined to provide sales management with a whole new view into the pipeline, shining the light on which deals are over or understated, where deal intervention is required, what the choke points are, what assets are used to close deals and more.

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