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News Item

Unleashing the Power of iPhone Micropayments

All users of the iPhone mobile app will have access to Touchnote’s service

ShoZu Ltd (www.shozu.com), the award-winning social media hub, and Touchnote Ltd (www.touchnote.com), the award-winning mobile print-on-demand service, today announced a partnership that gives users of ShoZu’s iPhone mobile application a fast, convenient way to print any photo and have it mailed to anywhere in the world in 24 hours by Touchnote. This partnership represents one of the earliest adoptions of Apple’s iPhone In-App micropayments. The service demonstrates how ShoZu is adding value for customers of its paid smartphone applications, and how Touchnote can work with iPhone application developers to integrate their app with Touchnote’s fulfillment library.

Under the agreement, all users of the iPhone mobile app will have access to Touchnote’s service to mail personalized postcards to anywhere in the world straight through the ShoZu application.

“We’re investing in our customers by constantly evolving the service to offer the newest, hottest technologies to our user base,” said Chris Wade, chairman and CEO of ShoZu. “Partnering with Touchnote allows ShoZu’s users to inexpensively and quickly mail their mobile photos as personalized postcards to recipients anywhere.”

The application is available for the iPhone via Apple’s iTunes Store, and directly from ShoZu at www.shozu.com and its mobile site at m.shozu.com. Later this year, the ShoZu mobile app will be available through additional app stores, including Microsoft’s Windows Marketplace for Mobile, Nokia’s Ovi and Research in Motion’s BlackBerry App World. If and when any app stores support micropayments, ShoZu will roll out support for these other stores.

“There’s the potential of big money in micro-payments,” said Raam Thakrar, CEO of Touchnote, “which is why Touchnote’s mobile business model is focused on licensing its enabling library to other iPhone developers. ShoZu is a perfect partner for Touchnote.”

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